Solving business problems through Human-Centered Design to build scalable and high-impact products.

Selected work

Tiago Baeta

Hi, I'm Tiago Baeta, a Design Leader and Staff Product Designer based in São Paulo, Brazil.

I'm passionate about empowering design teams and leading cross-functional collaboration to create meaningful experiences that drive real impact for users and business. I have mentored 30+ designers across 6 countries, established regional design standards, and built scalable design practices that elevated craft and accelerated innovation.

Over the past 15 years, I've transformed complex challenges into intuitive digital products, delivering 100+ projects with deep expertise in AI and Automation.

Selected clients

Let's connect

That’s the end of the scroll, but just the start of the conversation.
I’m currently open to new collaborations and design leadership roles.